Lillestrøm

City Branding 2019

When former three municipalities became Lillestrøm kommune Making Waves was asked to develop a uniting identity. Lillestrøms differences and contrasts became our visual drivers, we divided and recombined stylised versions of local characteristics (architecture, log floating symbols, …). Contrasts were also determinative for the choice of colours, typography, tone of voice, layouts etc.
What I learned: going through a complete branding process over several months, developing and executing a concept based on insights, Norwegian politics around municipalities.

Design Manual
Some "skryt" from local media